MEET MAGGIE T. WATKINS
Maggie has decades of professional services experience. She served as CMO/CM&BDO at four Am Law 200 law firms and one regional accounting firm, was CMO of a global publicly traded expert services and consulting firm, and president and CEO of an international law firm association. Most recently, she was a marketing and business development leader at an Am Law 100 law firm.
Early in her career, she was a trailblazer in developing one of the legal industry’s first client feedback programs. Utilizing the information gleaned through a marketing and business development audit, a marketing technology assessment, and client feedback, she helps businesses spot service issues, educates professionals on client service, and identifies selling and cross-selling opportunities that have resulted in millions of dollars in new revenue and satisfied clients who remain loyal to the firms. She has successfully guided clients in building their book of business and in avoiding and managing crises.
With deep expertise in business development, Maggie delivers extraordinary value through training and coaching professionals. Working closely with her clients, she teaches their professionals how to build personal business development plans, expand their skill set, and generate new work, both for themselves and for their firms. She is well-versed in the Miller Heiman sales process and has used that platform to teach companies B2B sales strategies that maximize their ROI and ensure a loyal clientele by exceeding client expectations.
Passionate about client service, Maggie applies her vast experience, strategizing with clients to devise a roadmap to achieve success.
A Recognized Leader
Maggie is a recognized leader in her field. She is a past chair of the International Legal Marketing Association (LMA) and the National Association of Accounting Marketing (AAM). She regularly speaks at industry conferences and seminars, including LMA, AAM, the International Bar Association, Thomson Reuters Marketing Partner Forum, the Association of Legal Administrators, the ABA Law Practice Division, and other industry trade organizations.
Very active in the communities where she lives and works, Maggie has served on more than 40 not-for-profit boards, including Susan G. Komen (San Diego, Kansas City, and Birmingham chapters), Alzheimer’s Association (San Diego chapter chair), Girl Scouts of the USA (San Diego chapter), Project Concern International, Leadership California, and LEAD San Diego. Currently, she sits on the boards of the Sharp Grossmont Hospital Foundation, the Salvation Army Metropolitan Advisory Board, and the ABA Law Practice Management Division’s Women Rainmakers Board
MEET ANNE REAVIS
With more than 15 years of experience leading business intelligence and marketing technology operations in professional services firms, Anne is regarded as a dynamic powerhouse and trusted business partner with a proven ability to break down complex technical jargon into easily digestible content, implement game-changing process improvements, and deliver impactful support for strategic initiatives.
Anne has served as Director of Business Intelligence for an Am Law 100 law firm and as a business process consultant to several Am Law 200 firms, a former co-chair of the Legal Marketing Association (LMA) Competitive and Marketing Intelligence Special Interest Group (SIG), and International Legal Technology Association (ILTA) speaker on data privacy and incident recovery plans.
Anne brings a unique blend of business acumen, meticulous attention to detail, and a data-driven approach to proffer novel solutions to impart business transformation within fast-paced, dynamic environments.